Doing effective research, both broadly and specifically, as part of your interview preparation will put you in a good position and help you stand out among your peers.

Researching fully for a job, in tandem with preparing for your interview, should include talking to as many people as possible, which allows you to think deeply about your positive and negative perceptions and validate your opinions about the company.  Good preparation will help you to decide whether this is the right opportunity for you, or not.

Benjamin Franklin said, ‘If you fail to plan, you are planning to fail’, but if you are planning fully and comprehensively for an interview, your chances of success will be that much higher.

These are guidelines for the key areas for research at any stage throughout the recruitment process and what should be considered in preparation for a job application, either for your first job or any subsequent job change.  The top tip, however, is to get as much quality and varied information as you can before and after the interview, since you can never be over prepared. 

If you can demonstrate your true enthusiasm and knowledge about the job and company, you will stand out among your peers, develop a rapport with your potential new colleagues, and hopefully get the job!

As Alexander Graham Bell said, ‘Before anything else, preparation is the key to success.’Pencils


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